Marketing and Communications Manager - 73480
Note: Not all unique aspects of the job are covered by this job description
The Centers and Initiatives for Research, Curriculum & Learning Experiences (CIRCLE) Marketing and Communications team provides services that attract and engage key audiences -- faculty, students, alumni -- to ensure they benefit from CIRCLE programs, services, and products.
Reporting to the Director of Operations at CIRCLE, the Marketing and Communications Manager works alongside a peer manager, sharing the responsibility for the development and execution of marketing activities for CIRCLEs 6+ research centers and initiatives. This 2-person team will plan and execute a number of marketing activities around events, research related products, and student learning experiences. This role will help manage online communication including website management, email communications, creating digital assets, and advising on social media practices. The Marketing and Communications Managers also work closely with GSB Marketing to ensure that all marketing materials align with the overall GSB branding strategy.
The ideal candidate will be a strong collaborator able to foster working relationships across the organization. He or she will possess strong management skills, as well as the ability to roll up his or her sleeves and perform individual tasks needed to meet organizational objectives.
- Collaborate with GSB Marketing to define and execute integrated marketing strategies to meet business objectives.
- Manage marketing plans/programs to meet business objectives, including collaboration with internal stakeholders and vendor partners.
- Establish and execute processes to ensure that all projects are scoped, managed, and executed.
- Develop or refine systems to track and manage multiple projects and partners, staying within budget and meeting agreed-upon deadlines.
- Implement integrated marketing communications and brand strategy, across a variety of channels (i.e., digital and print).
- Oversee design and production of marketing materials from inception to deployment.
- Manage vendors/consultants on specific projects.
- Manage project/program budget(s) and coordinate invoice processing.
Other duties may also be assigned
Education & Experience:
Bachelor's degree and five years of relevant experience; or a combination of education and relevant experience. 5 8 years of relevant experience preferred.
Knowledge, Skills and Abilities:
- Previous experience in product, program and/or services marketing.
- Ability to drive cross-functional groups toward a common goal.
- Experience with project management and the ability to manage multiple projects simultaneously.
- Understands how to implement integrated marketing programs across channels including digital and print.
- Demonstrated problem solver.
- Excellent written and oral communication and presentation skills.
Preferred Knowledge and Skills:
- Ability to get things done where no roadmap exists and brings ideas and recommendations to the table.
- Ability to translate academic information into clear, accurate, and engaging prose.
- Familiarity with the event planning process and event marketing.
- Experience in web page authoring using content management systems (Drupal preferred), HTML, CSS a plus.
- Knowledge of graphic and general web design.
- Understanding of the following tools is desired: InDesign, Illustrator, HTML, Exact Target, and Salesforce..
Certifications and Licenses:
- Constantly perform desk-based computer tasks.
- Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
- Occasionally grasp forcefully, writing by hand.
- Rarely sort/file paperwork.
- - Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.
- Occasional work on evenings and weekends.
- Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
- Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
- Subject to and expected to comply with all applicable University policies and procedures, including but not limited to the personnel policies and other policies found in the University's Administrative Guide, http://adminguide.stanford.edu.
Location: Graduate School of Business
Job Code: 4893