Under the supervision of the Head of Marketing, effectively utilize the department's services and resources to successfully implement the library's marketing plan and anticipate the library's future marketing needs.
Provide friendly, efficient, and knowledgeable customer service to the staff and patrons of the library.
Support the implementation of the library's marketing plan which supports the strategic goals and initiatives of the library and heightens awareness, understanding, and engagement with library service, programs, and resources.
Participate in the design, production, and dissemination of the newsletter, brochures, flyers, signage, annual report, digital channels (website and social media), and other informational resources.
Maintain awareness of evolving marketing strategies and implementation opportunities.
Provide support for the library's website and online calendar.
Stay abreast of new technologies and library trends.
Understand and effectively use technology systems and equipment provided by the library.
Represent the library at community events, activities, and meetings.
Specifically, these duties may entail tasks such as:
Creating content: writing blog posts, social media posts, website content, information to patrons; taking photographs; recording videos; creating digital and print graphics and illustrations
Repurposing content for city publications, press releases, community calendars
Using Drupal CMS and helping with website content creation and maintenance
Helping with the development of a marketing plan
Helping quantify marketing efforts to prioritize how to spend our time and resources
Helping with possible capital campaign messaging and the development and production of fundraising materials
Helping find new opportunities for marketing in the community
Developing innovative, effective marketing ideas and methods
Share responsibility for the building, including overall responsibility for opening and closing of the library.
Assist with other duties and projects as assigned.
Starting at $19.89/hour, dependent on qualifications
Email cover letter, resume with link to portfolio, and three references to Joy Schmoll, Marketing Coordinator, at email@example.com. No phone calls, please.
Bachelor's Degree or 5 years' experience in graphic design,marketing, public relations, or other related field.
3 years' experience working in graphic design, marketing, and/or public relations. (Library experience a plus.)
Portfolio of work which demonstrates a style and level of achievement compatible with the image of library projects.
Advanced computer and information technology skills, including
graphic design experience with Adobe InDesign, Illustrator, and Photoshop
Microsoft Office Suite.
Additional Qualifications Preferred
Experience with photo/video creation and editing
Ability to originate or modify vector illustrations
Experience with web languages and tools (HTML, CSS, PHP/MySQL, CMS/Drupal)
Experience with capital campaigns and fundraising
About Lake Forest Library
The Lake Forest Library serves the Lake Forest, Illinois community. Our beautiful, historical building is located thirty miles north of Chicago on Lake Michigan. The library was chartered on July 4, 1898 and opened on the second floor of the new city hall on June 24, 1899. It moved to its current location in 1931.
We host events and programs to educate, entertain and inspire the community. We offer books, ebooks, audiobooks, movies, music, databases, training software, and a Media Lab to residents of Lake Forest and it's surrounding communities.
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