The Associate Director, Digital Marketing will lead partner engagements in creating, managing and optimizing digital marketing campaigns in the healthcare space. The Associate Director will be well-versed in all aspects of digital marketing disciplines, including PPC, email marketing, display advertising, and social media. Optum seeks a team player with a proven track record of success. Primary Responsibilities:Lead and manage all aspects of client digital marketing campaigns (including paid search, paid social, email marketing, display advertising and social media)Create and execute omnichannel campaigns to drive traffic and conversionsTest and evaluate best acquisition channels for both existing and new customersCreate, maintain, and meet ROI projections for overall portfolio of marketing vehiclesDevelop and execute a cohesive, ROI-driven marketing plan with proven resultsMaximize paid and organic search engine traffic and conversion, while meeting cost per acquisition targetsTest landing pages and emails to improve conversion performanceProactively forecast and report successes, inconsistencies, and underperformanceDemonstrate excellent customer service skills while maintaining the client relationshipTravel up to 15% percent
Required Qualifications:Bachelor's Degree5+ years of relevant work experience in 2 of the following (paid search, paid social, email marketing, or direct mail)Valid Driver's License (necessary for travel to client sites)Strong analytical, quantitative, and problem solving capabilities, with a attention to details, at both strategic and executional levelsProven relationship-management skills with ability to communicate effectively and successfully influence across all levels Preferred Qualifications:Experience working in a fast-paced, entrepreneurial environmentHealthcare experienceAgency experienceA hunger to learn and follow industry trends Careers with Optum. Here's the idea. We built an entire organization around one giant objective; make health care work better for everyone. So when it comes to how we use the world's large accumulation of health-related information, or guide health and lifestyle choices or manage pharmacy benefits for millions, our first goal is to leap beyond the status quo and uncover new ways to serve. Optum, part of the UnitedHealth Group family of businesses, brings together some of the greatest minds and most advanced ideas on where health care has to go in order to reach its fullest potential. For you, that means working on high performance teams against sophisticated challenges that matter. Optum, incredible ideas in one incredible company and a singular opportunity to do your life's best work.(sm) Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
Internal Number: 761546
About UnitedHealth Group
Our mission is to help people live healthier lives and to help make the health system work better for everyone.- We seek to enhance the performance of the health system and improve the overall health and well-being of the people we serve and their communities. - We work with health care professionals and other key partners to expand access to quality health care so people get the care they need at an affordable price. - We support the physician/patient relationship and empower people with the information, guidance and tools they need to make personal health choices and decisions.