Director of Marketing - Western Kentucky University
Western Kentucky University
April 10, 2018
Bowling Green, Kentucky
Location: Bowling Green, KY Category: Administrative Posted On: Mon Apr 9 2018 Job Description:
Western Kentucky University, a member of Conference USA and a Football Bowl Subdivision NCAA member institution, seeks to hire an individual for the position of Director of Marketing. This is a 12-month, full-time position. This position will report directly to the Associate Athletics Director for Marketing and Sales. Applicants must have a commitment to and responsibility for adhering to all rules and regulations of WKU, Conference USA and the NCAA.
Primary Duties and Responsibilities:
The following duties are customary for this position, but are not to be construed as all-inclusive. Duties may be added, deleted, and assigned based on management discretion and institutional needs.
Oversee all marketing efforts for WKU Men's Basketball and Women's Volleyball to include advertising, fan experience, in-game promotions, game scripts and fan communication regarding Basketball and Volleyball events.
Develop new strategies to engage fans at WKU games and events.
Identify and develop business partnerships between community groups, university departments, alumni, and other organizations to aid WKU Athletics marketing and sales efforts.
Manage the budget and operations of all WKU Spirit groups, including: all girl cheer, co-ed cheer, dance team, Big Red Mascot program and liaison for the Big Red Marching Band.
Manage students and part time staff's daily schedules to include assignment of game day responsibilities for all 16 sports.
Manage WKU Street Team to recruit new students/volunteers to assist WKU Athletics with community events as well as operations for home athletic events.
Train staff on how to use: Daktronics video boards, ribbon boards and floor LED panels, click effects, smoke/fog/CO2 pregame show.
Manage staff responsible for: scripting writing for all sports/events, game day operations of PA/promos/score board/video board for all home athletic events, daily office operations, and social media content on all sport accounts and main WKU Athletics accounts.
Assist in management of WKU Athletics marketing budget.
Assist with and plan special events.
Other duties as assigned by the Associate Athletics Director for Marketing and Sales.
Knowledge and Skills Considered Essential for Success:
Must be self-motivated and team-oriented.
Excellent organization, interpersonal, and communication skills.
Excellent oral and written communication skills.
Strong attention to detail.
Must be willing and able to work evenings and weekends.
Computer experience, especially with desktop publishing (i.e. InDesign and Photoshop).
The duties and responsibilities of this position must be performed in a competent manner following the highest standards for leadership, professionalism, integrity, accountability, responsibility, cooperation, and customer service.
Minimum of two years marketing experience.
Must be able to work evenings and weekends.
Kentucky state law requires all public institutions of postsecondary education to conduct pre-employment criminal background checks to determine suitability for employment.
Western Kentucky University does not discriminate on the basis of race, color, ethnic origin, national origin, creed, religion, political belief, sex, sexual orientation, gender identity/expression, marital status, age, uniformed services, veteran status, or physical or mental disability in admission to career and technical education programs and/or activities, or employment practices in accordance with Title VI and VII of the Civil Rights Act of 1964, Title IX of the Educational Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, Revised 1992, and the Americans with Disabilities Act of 1990.
Persons with disabilities, who need reasonable accommodations to participate in the application and/or selection process, should notify the office of Equal Employment Opportunity/Affirmative Action/University ADA Services (EEO) at (270) 745- 5121, a minimum of five working days in advance.
Internal Number: 96378
About Western Kentucky University
Western Kentucky University (WKU) prepares students of all backgrounds to be productive, engaged, and socially responsible citizen-leaders of a global society. The University provides research, service and lifelong learning opportunities for its students, faculty, and other constituents. WKU enriches the quality of life for those within its reach.