Description
Program Manager, Digital and Direct Marketing
Discover Vanderbilt University Medical Center:
Located in Nashville, Tennessee, and operating at a global crossroads of teaching, discovery and patient care, VUMC is a community of individuals who come to work each day with the simple aim of changing the world. It is a place where your expertise will be valued, your knowledge expanded and your abilities challenged. It is a place where your diversity — of culture, thinking, learning and leading — is sought and celebrated. It is a place where employees know they are part of something that is bigger than themselves, take exceptional pride in their work and never settle for what was good enough yesterday. Vanderbilt's mission is to advance health and wellness through preeminent programs in patient care, education, and research.
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Purpose
Through the exceptional capabilities and caring spirit of its people, Vanderbilt University Medical Center leads in the delivery of exemplary health care, improving the lives of individuals and communities regionally, nationally and internationally. We combine transformative educational programs, compelling scientific discoveries, and distinctive personalized care to achieve this goal.
To consistently achieve excellence in medical science and health care, Vanderbilt University Medical Center Development builds relationships and encourages philanthropic contributions to directly impact today's work and to secure a strong future of service. Enthusiastic and timely support from our philanthropic partners enables the Medical Center as a nonprofit academic medical institution to excel in conducting groundbreaking research, training future leaders and providing compassionate care to patients.
Position Summary
The Program Manager, Digital and Direct Marketing, reports to the Director of Digital and Direct Marketing. The person filling this position is responsible for handling direct marketing campaigns for the internal VUMC groups outside the primary entities of Monroe Carell, Jr. Children's Hospital at Vanderbilt, Vanderbilt-Ingram Cancer Center, and VUMC, providing donor customer service for individual donors giving under $25,000 annually and managing special campaigns like The Big Payback and pilot projects. This role also executes the acknowledgment process for honor and memorial gifts. Additionally, this position assures administrative needs of the program are completed in an accurate and timely manner, including maintaining budget, invoice tracking, weekly appeals progress reports and monthly sustaining donors. Other projects deemed suitable for and consistent with digital and direct marketing objectives will be assigned.
Primary Responsibilities
· Provide project management of affinity appeals in partnership with sponsoring major gift officers. Provide technical support to assure project is implemented in time, according to budget to the agreed specifications. Communicate across teams and functions to assure and high quality product and success.
· Assure digital and direct marketing administrative requirements such as maintaining budget and invoices and tracking weekly appeals progress and monthly sustaining donors.
· Provide excellent customer service to donors inquiring about VUMC Development-related activities.
· Coordinate with VUMC Development colleagues as needed to ensure effective and accurate communication, use of content and donor outreach.
Qualifications
· A bachelor's degree and three years of relevant experience required.
· Creative thinking and problem solving skills.
· Strong project management skills.
· Ability to see the
