Studio Theatre seeks a highly motivated Director of Marketing and Communications (DOM) to support the highest strategic priorities of the institution and serve as a member of the Theatre’s senior leadership team. The DOM will be joining Studio at a pivotal moment for the theatre as it sets to embark on a $25 million-dollar campaign that will open our building to the neighborhood, dramatically improve public spaces throughout our facility, transform two of our performance spaces, modernize our production technology, and provide our staff and artisans with better workspace. In addition to overseeing the planning and implementation of all marketing, public relations, and sales programs to earn $3 million in single tickets and subscriptions annually, the DOM will work in concert with the Director of Institutional Advancement to use the campaign to raise the institutional profile within the local community and the theatre industry at large.
The Director will focus on growing new audiences while retaining and deepening relationships with current audiences with an emphasis on implementing new products to encourage repeat attendance at Studio Theatre. Studio Theatre seeks an individual with an entrepreneurial spirit, proven track record in project and team management, strategic planning, ability to hit short-term and long-term goals marketing goals. The position reports to the Managing Director but work closely with all members of the artistic staff. He/she will oversee a growing staff of full-time and part-time professionals and consultants specializing in marketing, public relations, customer service, database management and graphic design.
Lead the development of organization-wide marketing and communications strategy to meet both short-term and long-term institutional and financial goals
Direct and manage all marketing tactics, including print/broadcast/direct mail/telemarketing/e-commerce, with a goal of creating engaging, efficient, cost-effective, and targeted campaigns to grow audiences
Implement innovative new sales products that encourage repeat attendance at Studio
Build public interest, as well as strengthen and promote the brand locally, regionally, and internationally
Develop the Theatre’s sales projections and corresponding pricing and inventory strategies to maximize revenue and motivate sales team while maintaining fiscal health of annual operation
Oversee implementation and design of customer service and retention strategies to and maintain highest level of patron loyalty
Collaborate with the Development Department to integrate organizational strategy and customer relationship management in marketing and fundraising efforts
Identify potential media sponsorship opportunities and ensure full activation of sponsorships
Cultivate an innovative working environment that enables growth in new technology and marketing practices
Support the development of community engagement and access initiatives of the theater
Oversee the organizational use of the Tessitura database
Serves as a member of the Senior Leadership
The ideal candidate for the Director of Marketing and Communications will have at least five years’ experience in marketing, preferably for the performing arts. They will have a proven ability to increase earned revenues through ticket sales, brand development strategies and protocols, as well as time-tested and cutting-edge marketing principles and methods. In addition, the candidate should have:
Demonstrated management and leadership skills.
Superlative communication skills, especially in writing.
Strong analytical abilities, intellectual curiosity, and unwavering interest in detail
Ability to work at the conceptual level as well as in the implementation phase
Proven track record in designing and growing a marketing and sales department
Experience managing creatives, database managers and web developers
Experience with Tessitura or equivalent ticketing and CRM databases
Ability to create and utilize logical, systematic, and orderly procedures to meet objectives,
Effectively prioritizes tasks and develops procedures, processes and systems for order, accuracy, efficiency, and productivity
Experience managing both full and part time staff as well as outside consultants
Studio Theatre offers a competitive salary with excellent benefits including matching 401K
Studio Theatre is an Equal Opportunity Employer.
About Studio Theatre
Studio Theatre is Washington’s premier venue for contemporary theatre, “where local audiences will find today’s edgiest playwrights” (Variety). Under the leadership of Artistic Director David Muse and Managing Director Meridith Burkus, Studio produces the work of today’s greatest writers, augmented by occasional productions of modern classics. Studio's work is marked by its emphasis on excellence in acting and design and the signature intimacy of its four theatres, all of which seat fewer than 225 patrons. With a budget of over $6 million and 36 full-time staff members, no theatre of comparable budget size operates such exclusively intimate theatres. The quality of this work has been recognized by sustained community support and 63 Helen Hayes Awards for excellence in professional theatre.
The five-play Main Series is the core of Studio’s programming, offering a repertoire of provocative new and contemporary writing from around the world. Complementing the Main Series is Studio X, a purposefully eclectic constellation of three or four projects that encompasses plays that will benefit from particularly intimate or immersive stagings, presented work, and some of Studio’s world pr...emiere projects. Studio Theatre’s success producing thoughtful and provocative contemporary work has attracted theatergoers to DC’s Logan Circle neighborhood in ever-increasing numbers over the past 39 years and helped lead the revitalization of the 14th Street corridor into what is today one of Washington’s most vibrant neighborhoods.
Rooted in the Theatre’s mission to foster a more thoughtful, more empathetic, and more connected community in Washington DC and beyond, Studio takes seriously our commitment to providing access to and engagement with our work—both on stage and off. Our community engagement efforts include access initiatives, public programming, a growing community partner program, and dedicated education and workforce development programs.