Strategy Marketing Manager, Medicare & Retirement - Horsham, PA
February 3, 2018
This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm) As a member of the Marketing Strategy Team, within the UnitedHealthcare Medicare & Retirement (M&R) Insurance Solutions (IS) team, the Strategy Marketing Manager is responsible for formulating data-driven marketing strategies that are personalized to the audience and deliver a seamless end-to-end consumer journey for prospects and members. The Strategy Marketing Manager leads or significantly contributes to the Direct-to-Consumer (DTC) marketing strategy in one or more of the following areas: Customer Journey, Competitive and Market Intelligence, Content and Messaging, Business Reporting, and Creative Governance. Primary Responsibilities: Collaborates across functional groups, leveraging internal and external business partners and engaging the client to achieve business goals Aggregates market and competitive intelligence, conducts consumer research, reviews Voice of the Customer feedback, and translates the information into actionable insights Completes regular and ad-hoc reporting for business stakeholders Develops and maintains a comprehensive consumer experience journey map by collaborating with other internal and external business partners Translates target member segments and the desired consumer experience journey into marketing objectives Develops content strategies that align with the overall marketing objectives Collaborates with other business units to develop portfolio strategies including messaging, creative approach, and consumer experience Establishes overall marketing channel strategy and continually refines it as new capabilities and data sources determine the most effective channels Identifies and explores alternative distribution channels Evolves and maintains the brand messaging and communications architecture Governs the creative development process to maintain consistency and alignment Partners across the Marketing team to define and map a holistic consumer experience across all online and offline channels Sets business performance metrics and targets Establishes the learning agenda for Marketing Sets the overall agency strategy and manages relationships with key agency partners Participates on enterprise project teamsSuccess Factors:Strong technical skillset to identify, define, and analyze various data sets to draw conclusions and take necessary actions Strong understanding of consumer needs across the end-to-end consumer lifecycle Willingness and capability to share responsibilities in a team environment so that the team collectively achieves its strategic business objectives Excellent verbal and written communication skills with the ability to present relevant information to various audiences and stakeholders Solid understanding of professional project management practices and capability to work with project managers to coordinate and execute multiple, simultaneous projects Ability to be flexible and work with ambiguity
Required Qualifications:Bachelor's degree in Marketing or a related field 5+ years performing marketing work with demonstrated results developing and implementing direct to consumer (DTC) and brand marketing assets, campaigns and product marketing strategies 5+ years collaborating in a cross-functional and matrixed environment influencing others and gaining alignment on common goals 5+ years meeting or exceeding sales promotion/marketing targets 5+ years working in a deadline driven environment, managing and prioritizing multiple deliverables 5+ years demonstrated organizational skills Proficiency in MS Office Suite (Word, Excel, Outlook, PowerPoint) Reside or live within a commutable distance to Horsham, PA Preferred Qualifications:Master's degree Healthcare marketing experience Prior experience working with MedicareCareers at UnitedHealthcare Medicare & Retirement. The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.(sm) Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
Internal Number: 750656
About UnitedHealth Group
Our mission is to help people live healthier lives and to help make the health system work better for everyone.- We seek to enhance the performance of the health system and improve the overall health and well-being of the people we serve and their communities. - We work with health care professionals and other key partners to expand access to quality health care so people get the care they need at an affordable price. - We support the physician/patient relationship and empower people with the information, guidance and tools they need to make personal health choices and decisions.