Lutron Electronics Co., Inc has an immediate opening for a Senior Director / VP Marketing Communications. In this position, you would be a key part of the Marketing and Communications team. A successful Senior Director / VP Marketing Communications will manage the business, quality, creative services, and operations of Lutron's global marketing communications function, comprised of an "in-house agency"; and external creative and PR agencies in the U.S.
Contributions & Responsibilities:
Lead the creation of exceptional marketing communication materials to help grow sales.
Measure, assess, and improve the impact of communications materials programming with rigorous deployment of contemporary measurement tools.
Collaborate directly with business leaders, sales managers, senior management, and marketing on the creation of communications strategy.
Drive the creation of a consistent look and feel, to represent each of Lutron's various businesses.
Annual planning and budget
The functions within the Marketing Communications group include:
Digital and Social:
Creative content for Web
All forms of social media
Publisher and editor relations
Customer experience and training centers
Displays and sales demos
Spokesperson and SME training and deployment
Publisher and editor relations
18+ years of experience in marketing communications or related areas, with succcessively higher and broader roles, culminating in a senior management role (director or higher) leading a marketing communications group.
Corporate experience (i.e. not solely experienced in a creative agency).
A degree in communications is required.
A proven track record of delivering impactful campaigns and collateral, ideally in both B2B and B2C models.
Experience in measuring the effectiveness of marketing communications campaigns in driving traffic into the sales funnel using both traditional and digital initiatives.
A track record of developing people (The Lutron "in-house agency" is comprised of more than 70 people.)
Experience in storytelling and communications materials delivery around both aesthetic/design and functional products. An ability to recognize and communicate the "magic" in products/solutions.
A proven ability tow ork in a matrixed organization, where consensus-building and influencing skills are paramount.
Strong written and verbal communications skills.
Global experience a plus.
This position reports to VP, Commercial Systems and Communications. The role will entail direct interaction with the CEO, President, Chairman, VPs of Sales and the Business Unit heads.
Lutron Electronics' position as the inventor and worldwide leader of lighting controls is founded on our unsurpassed quality, the breadth and depth of our product offerings, and our commitment to delighting our worldwide customers. Our efforts result in double digit annual growth which, in turn, allows the company to continue to invest in recruiting and retaining the best people we can find to strengthen our relationship with our consumers and customers. Continuous growth is fueled by our commitment to investing 10% of revenue into R&D, which leads to our ability to constantly develop new technologies and new manufacturing processes that, in turn, drive the creation of new or better products and services. Saving the world over $1 billion a year in electricity and lowering the carbon footprint for many companies and households is a tremendous source of pride for the entire Lutron family.
Lutron controls are as comfortable in the mansions of movie stars and captains of industry as they are in every home on Main Street. They can be found in the Empire State Building and One World Trade Center, throughout North America, Latin America, Asia, Europe, Australia, and Africa; in The White House, Mickey Mouse's house, and, most likely, in YOUR house.
Lutron offers a competitive compensation and benefits package and a dynamic and professional work environment. We also offer continued growth through increased job responsibilities, courses offered through Lutron University, and advancement opportunities. For more information view our website at www.lutron.com. EOE/AA
Employer will assist with relocation costs.
About Lutron Electronics
Lutron Electronics position as the leading manufacturer of lighting controls worldwide, our unsurpassed quality, the breadth and depth of our product offerings, and our commitment to servicing our worldwide customers have resulted in double digit growth annually. This growth has in turn allowed the company to continue to invest in recruiting and
retaining the best people we can find to service our customers. Continuous growth has also fueled our ability to constantly develop new technologies and new manufacturing processes that in turn drive the creation of new or better products and services
Lutron offers a competitive compensation and benefits package and a dynamic and professional work environment. We also offer continued growth through increased job responsibilities, courses offered through Lutron University and advancement opportunities. For more information, view our website at www.lutron.com. EOE/AA.