HMH is excited to fuel inbound marketing strategies with rich, meaningful content, highlighting best-in-class research, thought leadership, and innovation. To this end, HMH is looking for a Content Marketing Manager. As a Content Strategist on our Content Marketing team, you’ll develop content marketing and copywriting efforts across HMH’s K-12 business, helping to build upon HMH’s strong reputation as a leader in the education market and drive leads for core, intervention, and services businesses.
Develops content marketing campaigns and content marketing to support K-12 campaigns based on a deep understanding of audience, message, business objective, market research, and product positioning.
Nurtures and writes content from lead generation through conversion with blogs, webinars, emails, website, social media content, etc.
Collaborates with product marketing, and corporate communication teams to ensure that copy complement marketing goals.
Maintains his or her content marketing schedules for assigned campaigns, including writing and design efforts.
Coordinates with Account Managers and the design team to facilitate the execution of content marketing pieces that require visual storytelling.
Requests metrics from the Senior Content Marketing Strategist to track KPIs and use results for future planning.
Education and Experience:
Bachelor’s degree or higher
3+ years in content strategy; an editorial or marketing communications background, preferred
K-12 classroom teaching experience, preferred
Superb writing, communication & presentation skills
Experience marketing B2B solutions (education publishing industry preferred)
Creative thinker able to thrive in a fast-paced environment
Deep understanding of content channels, as well as their associated audiences and platform limitations
Well versed in all content types including, but not limited to: short-form social posts, long-form content marketing pieces, videos, and visual storytelling through graphics and photos
Might be in a stationary position for a considerable time (sitting and/or standing).
The person in this position needs to move about inside the office to access file cabinets, office machinery, etc.
Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
Must be able to collaborate with colleagues via face to face, conference calls, and online meetings.
Internal Number: 9842
About Houghton Mifflin Harcourt
Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners. As a leading provider of pre-K–12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom. HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world.
For more information, visit http://careers.hmhco.com
Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status.