MAIN PURPOSE To support with the implementation of optimisation campaigns for website content, user journeys, landing pages and organic search to increase traffic, engagement and conversions across all EMEA websites.
Supports SEO execution in the region to increase search visibility of all EMEA websites
Manages all personalised website content campaigns across EMEA
Builds campaign landing pages and executes enquiry generation strategies
Analyses user journeys to optimise conversion rates
KEY RESULT AREAS
Support the implementation of the SEO strategy, working with global stakeholders, external agencies and in-country teams.
Implement, monitor and optimise personalised website content campaigns across all EMEA websites
Create campaign landing pages to increase conversion rates and improve CPA of paid activities
Run lead generation campaigns through the implementation and optimisation of gated content forms.
Test, analyse and recommend page layout improvements to increase user engagement and conversions
Support website content updating through our CMS when required.
Champion the continuous optimisation web performance and SEO across EMEA
Be the expert and EMEA go-to person in all of our optimisation and conversion digital tools. Work closely with our external agency to maximise capabilities of these tools.
DIMENSIONS (BREADTH OF ROLE AND IMPACT WITHIN THE ORGANISATION)
Support the successful execution of digital marketing campaigns across EMEA
Impact online campaign KPI such as traffic, enquiries and conversion rates
DIMENSIONS (STAKEHOLDER MANAGEMENT) This role will work closely, communicate and negotiate with the following stakeholders:
Internal: All EMEA Marketing colleagues including Services, Operations, Commercial. Global Marketing team.
External: Marketing Agencies and Vendors
2-3 years of experience in a similar role in either agency or client side
Experience of working in a global corporate environment
Leadgen form builder tools (ideally GatedContent.com)
Web design and UX awareness
Conversion Rate Optimisation
CMS (ideally TeamSite)
Web Analytics Tools: Google Analytics, Woopra
MS Office (Excel, Word, PowerPoint)
Internal Number: 2531890
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.