Conduct analyses associated with strategic planning and decision-making covering a variety of projects, programs, or issues in support of Alumni Relations (AR) programs and the Stanford Alumni Association (SAA). Analyze and report results that typically answer the questions of why did it happen, will it happen again, what will happen if we change x, what else do the data tell us? Collaborate with alumni relations and marketing teams to evaluate the efficacy of AR and/or SAA products/programs.
This position reports to the Senior Manager, Alumni Relations Strategy, and will primarily support and advise programs in SAA's Alumni Relations (AR) departments: Alumni Communities, Alumni & Student Class Outreach, Alumni Volunteer Engagement and Alumni Event Services.
Under minimal supervision, the Marketing Manager interprets, monitors, and analyzes information regarding demographics, and operational outcomes yielding actionable information to guide decisions in wide-ranging areas.
The Marketing Manager acts as a strategic thought partner to AR and SAA colleagues by providing unbiased, thoughtful analysis and recommendations for improvement opportunities. Additionally, the Marketing Manager maintains metrics - and longitudinal data - to compare programs and note trends for AR programming.
Develop and maintain a working understanding of all major alumni relations programs, services and events
Manage survey design, creation, production, communication and analysis primarily, but not exclusively in conjunction with all AR departments – including Alumni Communities, Alumni Education, Alumni & Student Class Outreach and Alumni Volunteer Engagement
Conduct analysis and make recommendations regarding the direction of a program or product
Maintain comprehensive tracking system and calendar for survey production and analysis
Actively participate in efforts to improve processes, programs and business across the organization
Answer questions by developing research methodology, gathering data and/or using appropriate statistical techniques on available data
Drive collection of new data and the refinement of existing data sources
Fully analyze problems, question existing processes and assumptions where appropriate, find and evaluate alternative solutions, and propose best courses of action
Communicate, convey, and visualize informed conclusions and recommendations to best
Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains d...edicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 9000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu.
Stanford University is an equal opportunity employer and is committed to increasing the diversity of its faculty. It welcomes nominations of and applications from women, members of minority groups, protected veterans and individuals with disabilities, as well as from others who would bring additional dimensions to the university’s research, teaching and clinical missions.