Reporting to the Senior Associate Director for Annual Fund Programs in the Office of Alumni and Development, the Assistant Director is an important member of the Annual Fund Programs team.
The Assistant Director assists in the planning, implementation, and management of annual fund solicitations for various schools and/or programs and oversees direct mail, e-mail, and call center project strategies and implementation, including editing written copy and reviewing live proofs for other projects within Annual Fund Programs. Works with multiple internal constituents and vendors as direct marketing projects are brought to completion. Projects may involve copy writing for print, web, and phone, in addition to coordination and oversight of projects, depending on the needs of the office at the time.
Assists in the development and implementation of comprehensive and integrated direct marketing solicitation strategies to secure gift income for various annual funds at Columbia University through mail, phone, and electronic communication.
Works directly with annual fund unit partners and colleagues in direct marketing solicitations to implement strategy, timing, messages, segmentation, and population definition. Anticipates and interprets needs of unit partners.
Guides and participates in the creation of direct marketing content, including working with other staff to craft effective solicitations. Proactively manage graphic designers, production artists, print vendors, mail houses and postal authorities, from bidding process to completion of project.
Draft and edit direct mail, e-mail, digital and phone copy for style, accuracy, grammar, spelling and punctuation, and prepare for publication.
Ensures messages align with messaging at the school, unit, and University level.
Drafts, edits, and finalizes copy for Annual Fund Program’s internal resource website
Analyzes and reports ROI and cost-benefit analysis of direct marketing projects; understands database processes for capturing gift, demographic, and other data
Submits database query requests for mailing lists to data analyst. Manages data query projects with database team to ensure accuracy of the list. Creates electronic data files of mailing lists for annual giving solicitations and related mailings.
Implements e-mail solicitations via mass e-mail utility tool.
Independently analyzes data related to solicitation result tracking, segment composition, and population performance.
Assists in the planning and coordination of call center materials, strategy, and operations.
Assists with the planning and execution of Columbia Giving Day
Performs additional duties, and special projects as required.
Columbia University is an Equal Opportunity/Affirmative Action employer. To be considered an applicant, all interested parties must apply through the Columbia University online employment application system. The complete job description and application instructions can be found at:
Bachelor's degree and/or its equivalent required, including a minimum of 2 years of related experience.
Ability to travel on occasion required. Proficient in Microsoft Office required. Prior experience in annual fund is preferred. Work experience in higher educational institution, or other complex organization, highly preferred.
Additional Salary Information: Commensurate with experience