Job Purpose The Vice Presidency of the Arts (VPA) seeks an accomplished, polished, and versatile Sr Director of Marketing & Communications to develop, execute, and assess a proactive marketing and communications strategy aimed at brand management and elevating the reputation of Stanford Arts nationally and internationally. This position will coordinate a cross-functional team, reporting to the Associate Vice President for the Arts and working with a steering committee of key stakeholders. The position will lead the marketing, communications, social media, digital/web and graphic design initiatives for VPA.
About Us The Vice Presidency for the Arts at Stanford University was established in February 2017 to elevate the arts in the University's priorities and lead strategic planning for the University's arts goals. Stanford's non-departmental arts programs fall under the auspices of the Vice President for the Arts, including Stanford Live and Bing Concert Hall, Anderson Collection at Stanford University, Cantor Arts Center, the Stanford Arts Institute, and the Institute for Diversity in the Arts. The Office of the Vice President for the Arts also manages campus-wide arts opportunities, strategic partnerships, arts grant opportunities, and student support.
Core Duties Strategic Communications: The Sr Director of Marketing and Communications will be responsible for developing, implementing, and delivering strategic communication plans, long and short-term goals, including methods of measuring the plan's impact on and contribution within VPA, Stanford, national and international audiences.
Develop, implement, and prioritize efficient and effective means of communicating the innovations, academic excellence, and essential nature of Stanford Arts and its components to internal audiences, the general public, the media, alumni, prospective and admitted students, faculty, staff, and current students.
Participate in the development of key messages and strategies to communicate complex information to multiple audiences and constituencies through a wide variety of communications platforms, including digital, print, social media. Prepare for crisis communications response such as protocols for crisis communication management including off-hour phone trees to channel editors.
Lead messaging workshops for staff, media events for external media, and communications events with donors, alumni, and other advocates. This individual will lead development of content for these in consultation with the AVP and will serve as key stakeholder in the rebranding work.
Develop and execute strategy for coordinating communications of the relevant stakeholder organizations, especially Stanford Live, Cantor Arts Center, and Anderson Collection at Stanford University, while continuing to meet stakeholders' business needs.
Marketing and brand strategy: The Sr Director will develop cohesive brand, marketing and communication strategies for VPA, incorporating digital, print and social media channels. He/She will recommend, manage, and execute integrated marketing plans/programs and strategies to meet business objectives which includes reviewing messaging strategies, channel mixes, budgets, and current and potential audience's mixes by leveraging best practices, market research, and data analytics.
Develop print and digital media plans that support the marketing plans for key exhibitions, performances and programs and oversee the analysis of results.
Manage market research and campaign/program/service/event analysis used to inform decisions regarding strategic marketing direction, product segmentation, and customer targeting. Assess market opportunities and track market trends and recommend marketing improvements based on findings.
Apply learnings about audiences and segments from the customer/visitor tracking studies on channel selection and messaging. Build out CRM and apply segmentation learnings to provide personalized communications, as well as ongoing benchmarking of best practice from the Arts, Universities, and for-profit markets.
Leadership development: The Sr Director will lead, hire, and train staff and appropriately align resources/re-scope areas of focus to best meet operational goals and objectives of the organization.
Develop and lead MarCom across the organizations in VPA, including marketing, communications, web, social and graphic design.
Manage, develop, and track budgets throughout the year. Evaluate cost effectiveness of events to support MarCom objectives.
Leverage relationships with key reporters and editors, media, community and/or government leaders. Cooperate closely with the university's communications office to ensure consistent and complementary strategic plans with overall university outreach and communications.
Located between San Francisco and San Jose in the heart of Silicon Valley, Stanford University is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains d...edicated to finding solutions to the great challenges of the day and to preparing students for leadership in a complex world. The University's thriving diverse community is comprised of nearly 7000 undergraduate students, 9000 graduate students, 2000 faculty members, 1900 postdoctoral scholars, and over 11,000 academic and administrative staff in seven schools including several interdisciplinary research centers and institutes. The campus spreads over 8000 contiguous acres and nearly all undergraduates live on campus. Stanford offers bachelor's and master's degrees in addition to doctoral degrees (PhD, MD, DMA and JD) plus a number of professional and continuing education programs and certifications. More at http://facts.stanford.edu and http://www.stanford.edu.
Stanford University is an equal opportunity employer and is committed to increasing the diversity of its faculty. It welcomes nominations of and applications from women, members of minority groups, protected veterans and individuals with disabilities, as well as from others who would bring additional dimensions to the university’s research, teaching and clinical missions.