The Marketing & Media Specialist is responsible for the development and implementation of St. Catherine of Siena Academy’s communication strategy, marketing of the school in alignment with the Academy’s mission and vision, and the school’s brand identity in public relations. The position requires an organized and creative self-starter with excellent communication and visual skills for print, video and electronic communications who can analyze, expand and execute our marketing plan. The focus of the position is to market the school through an increase in the school’s presence in the world to evangelize our mission and vision.
Duties and Responsibilities:
Strategize weekly social media content and distribution
Evaluate and develop the yearly marketing plan
Strategize on fundraising campaigns using digital and print media
Develop and manage website content and imagery
Create marketing materials for admissions, campaigns, appeals, newsletters and events
Creation of videos and podcasts which evangelize mission/vision
Participate in development and admissions events
Propose new ideas to improve event planning, development and admissions
Developing and managing the marketing budget
Additional marketing and media tasks as required by the Principal
Knowledge, Skills and abilities:
Creativity, consistency, coachability, and commitment to the mission of the school
Willingness to work with students, staff and parents in the school community
Effective written, listening and oral communication skills
A keen intuitive understanding of our target audience and our unique mission in the world
Strong knowledge of principles of marketing and social media and the ability to deliver material in timely manner
Excellent problem solving and analytical skills. Willingness to think outside the box and solve problems creatively.
Excellent process management skills and computer proficiency with software, Microsoft Office products and social media (i.e. Facebook, Instagram).
Advanced skills in photography, videography, Adobe Suite, In-Design and Website management.
Be a practicing Catholic, very knowledgeable about the Catholic faith and actively involved in a parish.
Familiarity with and enthusiasm for Catholic teaching on the theology of the body, the new evangelization, and the “feminine genius”.
Have a Bachelor Degree or higher from an accredited institution.
Be able to easily engage people in dialogue about the mission and vision of the Academy.
St. Catherine of Siena Academy is an all girls’ Catholic High School in Wixom, Michigan. The Academy started in September of 2010 and now has a growing enrollment of over 200 young women. The rigorous college preparatory curriculum incorporates teachings of the Church, asking students to balance Truth and reason. Staff must have an understanding of the unique dignity and vocation of women as ta...ught by St. John Paul II. Staff must also have a desire for curriculum development and cross-curricular collaboration. In our educational and spiritual opportunities, our students gain confidence in their feminine genius to meet the challenges of the world as a daughter of God.
St. Catherine of Siena Academy is a four year secondary program of pre-college studies and is accredited through MNSAA/MANS.