Assist in developing and implementing integrated marketing and communications strategies for the Asia ex-Japan ETF business. Have a deep understanding of opportunities within these markets and tailor marketing activity and drive projects accordingly.
Roles And Responsibilities:
Work with the Marketing Team to help devise and implement integrated marketing campaigns and communications to deliver against product priorities sales objectives and new product launches
Project manage campaigns and all relevant components
Work with a campaign mix to include Marketing Literature Presentations Internet Intranet Media Events Conferences PR Internal Communications and Training
Collaborate with key stakeholders to plan and deliver relevant components
Support the Marketing Team by developing and managing marketing literature across the set agenda for priority products.
Content/branding oversight of marketing collateral ensuring compatibility with brand standards client facing requirements and sales initiatives
Contribute to messaging development as it pertains to brand press and product initiatives
Monitor the effectiveness of campaigns and contact programs around KPIs
Ensure projects delivered in line with budgeting objectives
Build understanding of product range competitors and market position
Analysis of client base and market including competitor analysis in order to identify market opportunities and effective product positioning/messaging.
Work with and effectively leverage the global Marketing team
5 to 7+ years of asset management experience with a strong understanding of the Asia Markets in particular within retail and intermediary channels
ETF experience a plus
Fluency in English and Chinese with Mandarin/Cantonese a benefit
Excellent interpersonal and team-working skills management experience or skills appositive
Ability to think strategically whilst implementing the plan pragmatically
Adept at working independently whilst collaborating with a wider team based in alternative locations