Reporting to the Director of Annual Giving, Marketing & Participation, the Assistant or Associate Director of Annual Giving, Marketing & Participation is responsible for assisting and implementing the development and management of the Boston College Annual Giving, Marketing & Participation direct marketing program With the goal of increasing both discretionary dollars raised and overall alumni giving participation, he/she assists with the development of effective solicitation and stewardship strategies that utilize email and digital-based marketing channels, direct mail, and telemarketing for fundraising.
The Assistant/Associate Director is a vital contributor to the successful implementation of multichannel appeals, including day-to-day project management, end-to-end production management, and tracking and reporting fundraising results. Other responsibilities include data management to pull and prepare mail and email lists, solicitation tracking, and online giving page production.
Together with the Director of Annual Giving, Marketing & Participation, the Assistant/Associate Director will be expected to help develop specific strategies for the annual giving direct marketing program, including identifying challenging segments, learning and developing best practices as it relates to annual giving, and continually improving fundraising results for BC. To be successful, the Assistant/Associate Director must be comfortable working with databases and software. Data analysis and technical competencies with a sophisticated database and desktop programs is required.
Additionally, he/she will maintain and foster relationship with vendors related to direct mail, email and web-based tools, while effectively representing the interests of Boston College.
The Assistant/Associate Director provides direct supervision for the Staff Assistant for Annual Giving, Marketing & Participation and one to three work study students.
This position requires a Bachelor's degree and for the Assistant Director position, a minimum of one year of directly related direct/digital marketing and/or telemarketing fundraising experience or related experience, with proven organizational and project management skills. The Associate Director position requires either a minimum of three years directly related direct/digital marketing and/or telemarketing fundraising experience, or a combination of professional fundraising and other directly related experience with proven organizational and project management skills, preferably in an institution of higher education in a campaign environment or in comparable settings.
This position requires excellent spoken, written and interpersonal skills, a keen eye for detail, and superior project management and proof reading skills. Aptitude for analysis and understanding data and numbers is important. A demonstrated ability to speak and write persuasively about higher education and the Jesuit tradition is highly desirable.
Some evening and weekend work is required to fulfill job responsibilities. Ability to use Dell Laptop computers and relevant software applications, such as E-Mail, MSWord, MSExcel and data management software, and email marketing tools. To be successful, must be a mature team player who is highly motivated and dedicated to the goals of advancing higher education. An appreciation for commitment to Jesuit Catholic education and the goals and values of Boston College are critical.
Boston College is one of the nation's best and most selective universities, with U.S. News & World Report ranking Boston College 31st among national universities, and Forbes ranking it 26th in its 2012 America's Best Colleges listing. Boston College confers more than 4,000 degrees annually in more than 50 fields of study through eight schools and colleges. Faculty members are committed to both tea...ching and research having earned nearly $60 million in research grants in the last year alone. The University has made a major commitment to academic excellence. As part of its Strategic Plan, Boston College is in the process of adding 100 new faculty positions, expanding faculty and graduate research, increasing student financial aid to more than $128 million annually, and widening opportunities in key undergraduate programs, such as international study, internships and student formation.