Division/College: College of Social Sciences and Humanities
Location: Boston Main Campus
Full-time/Part-time: Full Time
The Director of Marketing and Communications in Northeastern University's College of Social Sciences and Humanities (CSSH) leads the development and implementation of a comprehensive strategic communications and marketing plan to strengthen the visibility, stature, and reputation of the college and its mission in the Experiential Liberal Arts and actively position it with its key constituents and critical audiences. Working closely with the dean, associate deans, department heads, and communications staff in the Dean's Office and the college, the Director of Marketing and Communications develops and executes annual strategic plans and calendars; develops communications and marketing plans in collaboration with internal admissions and fundraising teams; and manages the implementation of branding/identity and marketing projects, including collateral generation, writing, editing and proofreading, with scrupulous attention to timelines, deadlines, and Northeastern's branding and positioning guidelines. The Director will establish a reputation management campaign for CSSH to enhance student and faculty recruitment. She/he will oversee the development of marketing collateral for all programs (Undergraduate, Masters, and PhD as well as graduate certificate and non-degree programs) as well as work in conjunction with Northeastern's Professional Advancement Network on developing and executing marketing strategies for CSSH's professional Masters programs. The Director will work to enhance the reputation of the college's education, research and external engagement efforts. She/he will create a strategic plan for revising the structure and content of the CSSH websites, S/he will plan, execute, and measure the success of web and other marketing initiatives for the CSSH, including but not limited to website performance, search marketing initiatives and valuation of service. The director will supervise CSSH's Communications and Digital Strategy Manager and manage a team of internal and external web designers and content specialists. The Director will initiate new processes for data collection that will guide the Dean's Office with regard to necessary communication techniques to enhance CSSH's reputation and recruitment efforts.
Bachelors degree required, Masters degree in Communications, Journalism, Marketing, Public Relations or related field strongly preferred. Knowledge of evolving marketing industry trends required. Minimum of eight years of prior work experience preferred in marketing and communications, preferably in a competitive higher education, non-profit, or agency setting, including experience pitching stories and publicizing news and events. Experience in developing and executing effective marketing strategies is critical. Also must have extensive experience developing print and electronic web based marketing collateral for both broad and targeted audiences. A self-motivated, detail-oriented professional who possesses the ability to think strategically and can interact professionally to develop relationships with a diverse range of constituencies. Excellent organizational skills, strong customer service orientation, and ability to work effectively in an independent and interdependent setting. Must be able to handle multiple projects under tight deadlines and to be able to work well in a complex organization.
To be considered for this position please visit our web site and apply on line at the following link: Careers@Northeastern
Northeastern University is an Equal Opportunity, Affirmative Action Educational Institution and Employer, Title IX University. Northeastern University particularly welcomes applications from minorities, women and persons with disabilities. Northeastern University is an E-Verify Employer.
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Founded in 1898, Northeastern University is a private research university located in the heart of Boston. Northeastern is a leader in worldwide experiential learning, urban engagement, and interdisciplinary research that meets global and societal needs. Our broad mix of experience-based education programs?our signature cooperative education program, as well as student research, service learning, a...nd global learning?build the connections that enable students to transform their lives. The University offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools.