GENERAL STATEMENT OF DUTIES: This position is a member of an integrated Marketing and Communication division that leads promotional and internal communication initiatives for both Augsburg University and Luther Seminary. This person will work with staff who may be employees of either Augsburg or Luther Seminary. The marketing copywriter assists all areas of the University and Seminary in crafting key messages for various communication vehicles consistent with the institutions' brand and strategic initiatives, with special emphasis on: marketing communication/promotional writing, advertising, writing for the web, and feature story writing. The position consults with campus partners and serves on collaborative creative teams. The person will develop and update editorial standards and brand voice guidelines.
Conceptualizes, writes, and/or edits (to include writing original copy, compiling/repurposing existing copy, rewriting portions of partner-prepared copy, and editing partner-prepared copy for content, tone, style, grammar, completeness, institutional messages and identity, harmony with communications plan objectives, and state and federal regulatory compliance) copy for a variety of projects including but not limited to a wide variety of admissions/enrollment and Institutional Advancement/Seminary Relations marketing materials, including direct mail, advertising, publications, and the institutions' websites. Conceptualizes, researches, creates, presents, and makes adjustments to copy for publicity and marketing materials including printed publications, electronic publications, websites, other electronic media, advertising, direct mail, and collateral materials.
Consults with campus partners to identify marketing copywriting needs, audiences, and objectives, and to evaluate current publications for effectiveness and recommend alternatives where appropriate. Develops promotional messaging to ensure that marketing and branding materials effectively support strategic institutional goals. Maintains consistency of brand voice across various communication platforms, both print and online.
Serves on creative teams comprising graphic designers, web specialists, videographers, photographers, copywriters, and editors. Works collaboratively with colleagues within Marketing Communication and across both institutions.
Establishes tone and content for marketing communication efforts, develops and maintains editorial standards in partnership with the communications copywriter, and communicates editorial guidelines and brand messaging standards to college departments to ensure consistency in marketing materials.
Researches, interviews, writes, edits, and proofs biographical profiles, informational and historical articles, announcements of College/student/alumni distinctions and achievements, College overview statements, and College events, etc.
Serves as the final check-point before publication or release of assigned publications, ads, and web content to ensure the brand story is illuminated through the copy while also being accurate and correct; ensure the consistent telling of the Augsburg and Luther brand stories through tone, voice, accuracy, consistency, and quality.
Manages multiple and competing priorities to ensure timely delivery of critical projects; requires an understanding of how projects relate to the broad strategic goals of the University, the Seminary, and of the department.
As assigned, coordinates and ensures timely publication of periodic communications including, but not limited to, A-mail, magazines, and event and calendar listings.
ADDITIONAL EXAMPLES OF WORK PERFORMED:
Represent Augsburg Marketing and Communication to other departments, to University and Seminary administration, and to outside constituents.
Conduct periodic analysis of web, social media, email marketing, and direct marketing metrics to support strategic marketing planning.
All other duties as apparent or assigned by supervisor(s).
Bachelor's degree in communication, journalism, public relations, English or a concentration in writing.
Minimum of one year of relevant experience required; experience in an internal or external agency environment preferred.
Proven ability in marketing/advertising copywriting.
Ability to successfully work as part of a team as well as independently with little supervision.
Ability to prioritize in a fast-paced environment with superb attention to detail.
Knowledge of writing styles for marketing/communication, feature stories, and web.
Excellent interpersonal skills, strong organizational skills, strong oral and written communication skills.
Ability to work effectively and collaboratively in a diverse work environment.
Strong attention to detail and accuracy.
Ability to reason/analyze, maintain confidentiality, and demonstrate patience.
Ability to show initiative, organize workflow, manage multiple projects at one time and handle frequent interruptions.
Augsburg University educates students to be informed citizens, thoughtful stewards, critical thinkers, and responsible leaders. The Augsburg experience is supported by an engaged community that is committed to intentional diversity in its life and work. An Augsburg education is defined by excellence in the liberal arts and professional studies, guided by the faith and values of the Lutheran church..., and shaped by its urban and global settings.Set in a vibrant neighborhood at the heart of the Twin Cities, Augsburg Augsburg offers more than 50 undergraduate majors and seven graduate degrees to more than 4,000 students of diverse backgrounds. The trademark of an Augsburg education is its emphasis on direct, personal experience. Augsburg educates students to be informed citizens, thoughtful stewards, critical thinkers, and responsible leaders.Augsburg's undergraduate program of liberal arts and sciences is offered on both a traditional weekday schedule and a non-traditional weekend and evening schedule. Augsburg offers master's degree programs in business, education, leadership, nursing, physician assistant studies, and social work, and a doctoral program in nursing practice. Augsburg's 4,000 students come from diverse religious, cultural, and ethnic backgrounds, representing 43 states, 40 foreign countries, and 24 tribal nations/reservations. The University also is a nationally recognized leader in providing services to students with physical or learning disabilities. This on-campus diversity is enhanced by Augsburg's location at the crossroads of the Twin Cities' most diverse neighborhoods. The Univertiy's location also provides access for all of Augsburg's students to participate in community service and internship experiences that not only enhance their classroom learning but also prepare them for life's work in a multi-cultural society.