BU's award-winning Marketing & Communications team is expanding and were looking to add some analytical firepower. We are seeking a Data Analyst who has experience communicating statistical analysis to less technical business users. Will be trusted to act as a voice of the data in marketing strategy, content development and editorial initiatives. Inform marketing strategy and content development with the use of data-driven insights. Analyze site traffic and user behavior with developers to create a measurement plan. Work with content strategists during discovery phase. Develop and maintain clear, concise reporting with a focus on actionable recommendations. Key responsibilities will include planning the capture of data to fuel analysis; monitoring ongoing performance of BU's presence across paid, owned and earned avenues; creating and presenting reports to inform various stakeholders of results and ongoing analytical plans.
Boston University is no small operation. With over 33,000 undergraduate and graduate students from more than 140 countries, 10,000 faculty and staff, 16 schools and colleges, and 250 fields of study, our two campuses are always humming.