The University of Louisville Athletic Association is seeking qualified applicants for the position of Assistant Director of Marketing. The Assistant Director of Marketing will be an integral part of the marketing team in the Department of Athletics for the University of Louisville-a Division I member of the NCAA and proud member of the Atlantic Coast Conference. This position's main objective is to market and promote the Louisville Cardinals with the goal of increasing season, single-game and group ticket sales while enhancing fan experience and the overall game presentation. This position reports to the Executive Director of Marketing and Branding.
Develop, implement and execute a comprehensive marketing and ticket sales plan for all assigned sports, which includes outlining promotions and ticket sales strategies, with an emphasis on increasing revenue, raising attendance, and enhancing in-game promotions to maximize the fan experience
Manage, develop and execute in-venue digital creative on video boards at all campus venues, including but not limited to the creation of still and animation graphics at Papa John's Cardinal Stadium and the KFC Yum! Center.
Oversee the strategy, execution, and management of the department's e-mail marketing campaigns including creating targeted e-mail messages and developing innovative digital concepts.
Assume overall responsibility for all in-game marketing and promotions associated with assigned home athletic events, including but not limited to: the production of run of show timelines and public address scripts, operation and production of video boards, organization of in-venue music and time-out coordination with band, cheer and dance, as well as activation of sponsorships
Develop and implement an aggressive advertising plan to increase awareness for assigned sports through print and electronic media, outdoor advertising, web content, community partners, and social media platforms
Develop and implement strategies to increase and maintain high levels of student involvement
Develop new ways to promote the Louisville Cardinals as a national brand
Execute other duties as assigned
Equal Employment Opportunity
The University of Louisville is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, sex, age, color, national origin, ethnicity, creed, religion, disability, genetic information, sexual orientation, gender, gender identity and expression, marital status, pregnancy, or veteran status. If you are unable to use our online application process due to an impairment or disability, please contact the Employment team at employ.edu or 502.852.6258.
How To Apply -Staff Positions
To apply for this position, applicants must apply through the University of Louisville website. Current vacant positions can be found at louisville.edu/jobs.
Bachelor's Degree in sport administration, business, marketing, communications or a related field and two (2) years of experience in college athletic marketing or a related field with a proven successful experience in achieving marketing plan goals
Demonstrate a working knowledge of Microsoft Office Suite (Word, Excel, Outlook) and Adobe Creative Suite (Illustrator, Photoshop, InDesign) with basic graphic design capabilities and understanding
Demonstrated experience with forms of new media including, but not limited to: website, social media, video, mobile, and/or e-mail marketing campaigns
Embody a strong work ethic , possess a desire to work in collegiate athletics, and have strong written and oral communication skills
Ability to work an extensive night and weekend work schedule
General knowledge of NCAA and ACC rules and regulations
Master's Degree in sport administration, business, marketing, communications or related field is preferred
Demonstrated progressive, results-oriented marketing experience at a NCAA Division I (including FBS football) or professional sports level
Three (3) years of experience in college athletic marketing or a related field with a proven successful experience in achieving marketing plan goals
About University of Louisville Athletic Association
The University of Louisville is a state supported research university located in Kentucky's largest metropolitan area. UofL is a NCAA Division I institution with an athletics program which competes at the Football Bowl Subdivision level as a member of the Atlantic Coast Conference. UofL sponsors 23 varsity sports programs, including 10 men's and 13 women's teams. For more about UofL, visit uoflnow.com or gocards.com.