Reporting to the Assistant Athletic Director for Marketing & Communications, the Director of Marketing & Fan Engagement is responsible for developing and implementing a comprehensive marketing plan and campaign to promote attendance at all athletic events and enhance the fan experience. Provides related video, graphic, electronic and print services to advance departmental communication goals and initiatives and enhance the Winthrop brand. Develops, plans and directs the in-game fan engagement program, including creating promotional scripts, coordinating in-game music and video content, scheduling and organizing promotional activities, scheduling personnel, and evaluating customer satisfaction. Assists with solicitation, sales and fulfillment of all ticket sales efforts for Winthrop Athletics and coordinates special group ticket sales opportunities with interested community stakeholders and corporations. Ensures that commitments made to corporate sponsors regarding fan engagement activities are implemented to ensure a first-class experience. Manages, creates and posts social media content for designated sports. Manages and supervises student employees and volunteer staff. Works with other members of the external operations team to ensure successful execution of initiatives, programs and activities to promote all Athletic Department events and initiatives. Performs other related duties as required.
Bachelor's degree in marketing, communications or related field required. Three years of relevant work experience in amateur
sports, professional sports or intercollegiate athletics. Experience in marketing, communications or fan experience preferred.
Winthrop University is an Equal Opportunity/Affirmative Action employer and does not discriminate against any individual or group of individuals on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, gender identity, or veteran status. Women, minorities, and persons with disabilities are encouraged to apply.