Do you dream about unique ways to drive online customer acquisition?
Do you know your ‘C’ acronyms: CPC, CPA, CPL?
Do you have a love of the outdoors and an adventurous spirit?
Then read on - you might be our next Digital Marketing Manager!
Job Description - The Digital Marketing Manager is responsible for all duties related to the direct sale of Incredible Adventures’ products through the website “incadventures.com”. This may include (but is not limited to) customer acquisition campaigns utilizing SEO best practices, PPC campaigns, content & social media marketing, and email marketing. He/she will also be responsible for maintaining the domain/site while working with 3rd party agencies and vendors to update content and solve any technical issues.
Key Responsibilities: Develop strategy and execute on all performance marketing campaigns, including paid search and paid social media Drive SEO strategy - both on-site and off-site - to maximize organic site visits Manage email marketing & customer retention efforts Oversee social media channels and consistently post content that drives engagement Lead content marketing efforts and ensure blog is source of high quality lead generation Manage overall domain/site including content updates and upcoming site redesign
Why work at Incredible Adventures?
Enjoy a casual office environment & flexible schedule with part-time remote work
Join a team of passionate, hard-working colleagues and engaged management and owners
Make a difference: lead the industry in responsible, positive-impact travel and promote sustainability
Eligible for performance-based bonus programs, health benefits, and paid vacation
To Apply: please send a resume and cover letter to firstname.lastname@example.org with the title “Digital Marketing Manager”
Required Qualifications: - 2-5 years experience driving customer acquisition and sales for e-commerce, online marketplace, or other digitally-driven company - Experience analyzing data and communicating recommendations based on insights - Experience using social media in business environment, including Facebook Ad Manager - Basic understanding of how to write content with SEO best practices in mind - Able to self-manage and work efficiently with minimal oversight - Highly detail-oriented and organized - A good communicator and creative problem-solver
Technical Skills - Google Adwords & Analytics - Basic knowledge of html - Comfortable using Google Search Console - Experience managing a website CMS - Working knowledge of popular email marketing platforms such as Constant Contact, MailChimp, etc.
Preferred Qualifications: - Bachelor’s degree (ideally in business, marketing, economics, or mathematics) - Love of travel, adventure, and outdoor activities - Experience in travel industry - Familiarity with Adobe Photoshop/Illustrator
Additional Salary Information: Salary based on experience
About Incredible Adventures - Incredible Adventures is an environmentally-conscious outdoor travel company based in San Francisco, CA. We think traveling should be life-changing. Inspiring. Immersive. We strive to go a little further and do things a little differently, whether we're running a small-group single-day wine country tour, or a 21-day multi-sport adventure trip! At Incredible Adventure...s, we combine our love of fun, unique experiences and our commitment to professionalism to provide an experience that people won’t get anywhere else. All our vehicles run on petroleum-free biofuels to limit impact on the environment. Incredible Adventures is a certified SF Green Business.