Are you a dynamic sales leader and coach with a strong track record in driving senior living occupancy?
Seeking a Sales & Marketing professional who has 5 years of experience in a senior living sales and/or marketing position, multi-site management and assisted living/memory care experience preferred, to fill our AREA DIRECTOR OF SALES & MARKETING position for our compassionate, faith based, non-profit assisted living communities. This position will support assisted living & memory care communities in Dallas-Fort Worth, with the expectation of taking on a multi-state region in the future. At Bethesda Senior Living Communities, it is our mission to provide excellent customer service delivery to seniors and their families with care that meets the specific needs of the residents, and a community environment that is "home."
The Area Director of Sales & Marketing will report to the VP of Sales & Marketing. The role will drive occupancy through development, execution and leadership of outreach, sales and marketing strategies that supports BSLC’s Mission and Purpose. The role will provide interim sales leadership in communities with sales or executive director vacancy. Core competencies to include sales coaching and teaching; persuasive communication skills; development of strategic relationships; results-driven; operational decision-making; sales team development; business acumen; skilled CRM analysis to drive results. Oversee that the company brand and image is maintained through marketing materials, advertising, social media, community websites, and outreach efforts.
Duties and responsibilities
Analyze and evaluate the effectiveness of sales, methods, costs, results and provide feedback to leadership.
Collaborates with Sales & Marketing Directors to develop and implement region-wide strategies which generate new leads and advance existing leads. Supports communities in developing and executing a winning sales and marketing strategy.
Provides face to face coaching with Sales and Executive Directors to improve census.
Identifies key issues and provides training to marketers to continuously improve performance and occupancy.
Understands competitive opportunities and threats. Tracks and evaluates BSLC’s product relevant to the competition annually.
Ensures communities are consistently executing standards that support BSLC’s mission and increases ability to achieve occupancy and revenue goals.
Partners with Executive Directors to assess talents, needs, and development opportunities for their communities. Interviews prospective marketing and sales directors for communities and makes recommendations to the Executive Directors.
Fully comprehends and explains to marketing and sales directors the basic legal aspects of sales contracts/language and terms.
JOB QUALIFICATIONS AND REQUIREMENTS
Bachelor’s Degree in Marketing preferred and 5 years of experience in a senior living sales and/or marketing position.
Excellent interpersonal, verbal and written skills to communicate with corporate leadership, Executive Directors, Sales and Marketing Directors, residents, family members, referral sources, department leaders, and line staff.
Must be able to demonstrate ability to manage outsourced marketing activity for multiple sites including public relations, advertising and website.
Knowledge of senior care market in each area of responsibility.
Skills in Microsoft Office Suite, including Word, Excel, Power Point, Outlook, CRM database and ability to work with other marketing-related software.
Excellent decision making abilities regarding financial and budget issues, marketing, and people development.
Ability to facilitate group presentations and training.
Position requires approximately 30-60% overnight travel by air and/or automobile occasionally in extreme weather conditions.
We offer a competitive compensation and benefits package. If you meet the qualifications and would like to be considered for this position, please submit a resume with salary history and requirements to the attention of Angela Green. Please reference Job Code 300-MKT in the subject line of your e-mail.
Equal Opportunity Employer
No phone calls or recruiting agencies please.
Additional Salary Information: Competitive compensation and benefits package.
Experience Inspired Service at
Bethesda Senior Living Communities
DISCOVER INTIMATE COMMUNITIES AND DEVOTED CARE
Bethesda Senior Living Communities is a faith-based not-for-profit organization headquartered in Colorado Springs, operating 21 senior communities across 18 campuses around the country. Our vibrant communities offer independent living, assisted living, and memory care for senior...s in warm, home-like atmospheres.
Our mission is to provide the highest quality care at an affordable price and live up to our ideals as a faith-based organization. Our friendly and experienced team members—many of whom have been with our organization for more than 10 years—embrace the model of selfless service, which means everything we do is in service of our residents.
Our residents enjoy stimulating environments rich with social activities and wellness programs. Our assisted living programs provide around-the-clock care, safe and secure living, and personalized wellness programs to make life’s next phase comfortable, active and, most of all, enjoyable.
We are here to serve.