Program Specialist, Marketing, is responsible for direct marketing B2C and B2B activities focused on, but not limited to, email marketing operations, strategy, subscriber acquisition, reporting and email content creation. This position will coordinate with internal AutoZone teams as well as external agency and vendor resources on the creation and execution of e-mail related programs and projects.
Work closely with and support the Marketing Manager, Email & CRM.
Execute the strategy and ongoing operations for AutoZone’s promotional, transactional and triggered email marketing programs.
Act as a liaison between AutoZone, agency and vendor teams in generating marketing content for use in e-mail marketing campaigns
Create detailed business requirements, use cases, wireframes and user interface specifications for email-related projects
Produce reports and assist in analysis of email program performance
Collaborate with additional third-party vendors as necessary
Assist in preparation of presentation materials specific to email program performance
Position Skills and Requirements:
BA/BS Degree in Marketing, Advertising, Communications or related field
2 years of experience in email marketing, with knowledge of process, trends and best practices
Skilled in analytics (Adobe Analytics) and reporting software with ability to demonstrate proficiency
Strong analytical skills with ability to apply to business decision making
Experience working across teams to produce coordinated content (including external agency and vendor teams)
A drive for execution and positive results
Excellent time management, organization and communication skills (verbal, written, and presentation)
Advanced MS Office (e.g. Word, Excel and PowerPoint)
Ability to handle multiple priorities and adapt to change
Experience with database/ CRM management (preferred)
AutoZone is the nation's leading retailer and a leading distributor of automotive replacement parts and accessories with more than 5,000 stores in the US, Puerto Rico, and Mexico. Each store carries an extensive line for cars, sport utility vehicles, vans and light trucks, including new and remanufactured hard parts, maintenance items and accessories. Since opening its first store in Forrest Cit...y, Ark. on July 4, 1979, the company has joined the New York Stock Exchange (NYSE: AZO) and earned a spot in the Fortune 500.