The College of St. Scholastica is looking for an experienced strategic marketing professional who is a collaborative leader and innovative thinker comfortable charting a new course to accelerate enrollment growth.
Responsibilities: • Develops and implements marketing/media plans for assigned programs/campuses designed to increase awareness and promote growth in enrollment; coordinates efforts with admissions and academic departments to identify target audiences and determine key placements; communicates strategies to media buyer and ensures scheduling and purchase of paid media placements; provides copy and direction to internal team for development of advertising to include print, digital, radio, direct mail, email and outdoor media. • Serves as product manager/content expert for assigned academic departments/campuses; consults with clients to develop value propositions and key messaging for programs; ensures website, collateral, communications plans, and all promotional materials remain up-to-date and accurate; assists clients in development of student stories, faculty profiles and content marketing ideas for internal and external communications. • Serves as liaison between admissions, academics, and extended sites; schedules and facilitates meetings; assists with event planning and promotion efforts; serves as primary gatekeeper for all marketing-related requests; facilitates completion of tasks. • Conducts market research to support institutional strategy formulation; researches new program proposals; monitors competitive market for programs and recommends appropriate revisions to ensure competitive posture is maintained; maintains currency with trends in higher education. • Manages communication flow of prospective students from inquiry to enrollment; gathers content for email communications efforts; continuously reviews and analyzes content to ensure accuracy and effectiveness; provides quality assurance of email communications. • Develops marketing plans, communications and informational materials reflecting the College’s commitment to inclusive excellence as an expression of its Benedictine values.
Education and Experience:
Bachelor’s Degree in communications, marketing, or related field; AND two (2) years of professional marketing/communications experience; OR an equivalent combination of education, training and experience.
The College of St. Scholastica is an equal opportunity employer committed to creating an educational and work environment that is rich in diversity, inclusive and supportive of all students, faculty and staff. Individuals from diverse racial, ethnic, and cultural backgrounds and persons with disabilities are strongly encouraged to apply. While there is no religious requirement, we are interested in individuals who value and support the rich Catholic Benedictine heritage of the College of St. Scholastica.
CSS was founded in 1912 under the sponsorship of the Benedictine Sisters, with a mission of providing intellectual and moral preparation for responsible living and meaningful work within the context of Catholic Benedictine values. The founding Benedictine Sisters offered courses to a class of six women students on the stately and beautiful Duluth campus. Today CSS programs are offered to more tha...n 4,400 undergraduate and graduate students on the main campus in Duluth, as well as an online campus and satellite campuses in Brainerd, Cloquet, Hibbing, Grand Rapids, Inver Grove Heights, Rochester, Austin, St. Cloud, and St. Paul. The guiding principles of the Benedictines run deep in the roots of life at CSS. The College’s mission is to develop thoughtful and engaged leaders, sharpened and sensitized by their educational experience who are prepared and committed to serving and transforming the world. The values at the heart of the College mission---community, hospitality, respect, stewardship, and love of learning---animate the college community experience.
Duluth is a beautiful and vibrant city of 86,000 set on the shore of Lake Superior, the largest freshwater lake by surface area in the world. For outdoor enthusiasts, Duluth offers four seasons of first-rate opportunities: beaches, bike paths, jogging trails, ski resorts, cross-country skiing trails, boating and fishing sites, and rinks for skating, curling, and hockey. The Boundary Waters Canoe Area Wilderness is an easy drive. Outside magazine has recently named Duluth as the number one “Outside City” in the US. The magazine also named Duluth as a runner-up for the “best adventure hub” in a worldwide survey of destinations for outdoor activities. The College was also pleased to learn that the nonprofit American Institute for Economics ranked Duluth as one of America’s best small metropolitan areas for college students. Similarly, the travel site DreamPlanGo named Duluth in the Top Ten of America’s Most Scenic College Towns. Duluth’s public schools are Minnesota’s most highly ranked, the cost of living is considered reasonable, and the city has more acres of municipal public parks than any other city in the country. The arts scene is booming with galleries, music venues, and a lively theater and dance community.