The American Academy of Pediatrics (AAP), the nation’s leading advocacy organization for children’s healthcare, is seeking a creative marketing professional within our Division of Member Outreach and Marketing to oversee recruitment and retention of AAP Council, Section, and Chapter membership. This position will provide guidance and support for AAP national membership activities, and develop and implement recruitment and retention strategies.
Some job duties include: 1. Create innovative marketing communication and content strategies to support the AAP’s Council, Section, and Chapter membership recruitment and retention plans. Develop, manage, and implement the marketing plans and their respective components, and evaluate desired objectives and outcomes. 2. Collaborate with key staff in Membership Operations, Division of Chapter and District Relations and others to develop plans and processes for optimal chapter marketing support. 3. Collaborate with key Council and Section managers to develop plans and processes for optimal marketing support. 4. Plan and implement targeted marketing communications in various channels (direct mail, email, social media, etc.) to member and non-member physicians. 5. Research and prepare statistical reports on non-member populations and acquisition of members, and make recommendations regarding individual recruitment campaigns. 6. Develop and implement plans for effective marketing return on investment (MROI) measurement and use data to adjust tactical marketing for maximum effectiveness. 7. Represent the Academy at the AAP National Conference and Exhibition, Annual Leadership Forum, District and Chapter meetings, various booth shows, and other meetings as needed.
The AAP offers an excellent work environment, competitive salary, and a comprehensive benefits package. As a reaffirmation to our employee-focused culture, since 2005 the AAP has been named one of the 101 Best and Brightest Companies to Work for in the Chicagoland area. Additionally, we are an Equal Opportunity Employer of Minorities, Females, Individuals with Disabilities, and Veterans that values the strength diversity brings to our workplace.
To apply for this position and learn more about the AAP, please visit https://www.aap.org/employment.
Qualifications include: 1. Bachelor's degree in marketing, communications, or related discipline, or an equivalent combination of related education and work experience. 2. At least three years of association experience in member marketing management, including recruitment and retention, marketing automation, social media and direct mail campaigns budget management, and administration preferred. 3. Experience in a medical specialty society or other non profit organization, and working with chapters, sections, and/or special interest groups preferred. 4. Some travel and weekend work required.